Who Am I:

Sara Wiedenhaefer Intuit Australia G'Day

I have built my career in a variety of roles in the tech space, both at small, innovative startups and enterprise companies tackling the global markets. In each role I wore a variety of hats, such as pseudo-sales, educator, acquisition-wizard, and customer experience mapper.

Not only do I enjoy diversity on the job, but I excel in an environment where no two days are exactly the same and I can collaborate with different teams towards an end goal. In addition to being bold and thinking outside of the box, I’m also a fanatic about messaging, consumer perspective and leveraging information architecture to lure people in and delight them. I think the best marketers work with all teams within a business to understand the questions, barriers, and thought processes of customers through the lifecycle to prepare materials that answer questions before they are even asked.

One result: In a previous role I wrote and prepared the presentation for the series B round of funding that our CEO pitched for a 7M investment. The round brought on a strategic partnership opportunity and was completed in February 2018. I also tripled the monthly revenue in 11 months while lowering spend by 25%. While working for Coord, I helped educate and entire market on the importance of curbs. Weird? Yes. But I am more than happy to connect with you to discuss, so you can hear the passion I have when I dedicate myself to a role. I believe in providing a compelling narrative that leaves people wondering why they haven’t worked with these products before.

What to expect:

  • I am a ‘go with the flow’ person, who takes things as they come. I am not easily flustered by unexpected events, problems or opportunities. I have an uncanny ability to easily and cooperatively process in the natural direction of movement, and work well in situations where shifting priorities and changing plans are the norm.

  • I find deep satisfaction in working hard with others to achieve a goal. I have quick and ready insights into the moods/emotions of others, and tend to do more than is expected of me. Driven by my talents, I have the ability to instruct, train, or offer suggestions to people who look to me for assistance.

  • I have a gift for figuring out how different people can work together productively. I have the ability to eliminate confusion, noice or chaos. I earn the respect of many, including those who have a hard time trusting anyone. Why? Because I’m ‘big’ on accountability and I rarely disappoint.

  • I study each option from many angles and notice multiple solutions. I chose the alternative that makes the most sense because I habitually aim to outperform my rivals. I frequently identify ways to transform obstacles into opportunities and entertain ideas about the best ways to reach a goal, increase productivity, or solve a problem.

  • I work diligently to produce good outcomes and I am motivated by personal and professional advancement as well as consistently aim to turn in the prize-winning performance. And let’s be honest…winning feels fantastic. Especially if hard earned.

  • Thinking outside the box is my first action step for problem solving. I like to march to the beat of my own (sometimes off-beat) drum, and create the ideal solution for each scenario. Creative design is more than aesthetics, its efficiency, practicality, scalability, sustainability, and utility (among other things).

  • Transparency is the name of my game, I find it extremely difficult to beat around the bush. While tact doesn’t always come naturally, I try to use constructive feedback to improve situations or brainstorm solutions. You’ll always know you’re getting my honest opinion.

  • I love a good pair of shoes, but being able to step into someone else’s paid is one of my top talents. Being the devil’s advocate, even to myself, is an important part of how I operate. Understanding all point-of-views gives me the high ground advantage.

Specialties:

Social Media

Customer Journey Mapping

Affiliate Marketing

Content Marketing

Brand Marketing

Funnel Management

Shenanigans Enablement

Marketing Operations

Email Strategy

Systems Implementation

Customer Acquisition

Story Telling

Social Media • Customer Journey Mapping • Affiliate Marketing • Content Marketing • Brand Marketing • Funnel Management • Shenanigans Enablement • Marketing Operations • Email Strategy • Systems Implementation • Customer Acquisition • Story Telling •